Corporate Website For FMCG Leader Lykis India
Challenges
Designing a digital communication for a leading FMCG brand that showcases their strength as a business & brand
The portfolio for over 400 products and 1200 SKU’s needed to be showcased optimally
Communication needed to suit all user types & journeys
Strategy
Identifying different User Personas
Understanding User journeys
Crafting an Information Architecture on the basis of user journey insights
Outcome
Dynamic and Responsive product catalogue built
Swift navigation made possible on the website
One website catering to the needs of every user type
Quality lead generation and data collection
A 360° FMCG Network
Lykis India is a centralized FMCG brand with over 400 products, 1200 SKUs spread across 30+ countries. Lykis India provides customized FMCG solutions like manufacturing and private labeling. The website served as a holistic space for all of these products and the company’s portfolio.
Bridging Gaps: Mapping out user-specific needs
For this B2B website, primary user personas were mapped catering to the unique needs of distributors, suppliers, and exporters to make their decision-making process easier
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