DCB Remit's Utility Driven Customer Website
Challenges
Complicated remittance process
User interface not optimised for ideal user engagement
Users should be able to register and login in quickly
Answer all queries so users don’t have to call customer services for transactional communication
Strategy
Restructured the website architecture for easy access to relevant information
Give the website a minimal design with easy user flow
Build a one-click transfer remittance process
Move away from a highly technical communication to a fluid seamless utility driven
Outcome
Using illustrative art and vibrant colours, the website created a strong emotional connection
Increase in the number of registered users
Higher conversion rate for visitors due to the simplified process
Fewer queries on how to use the platform
Easier, Faster & More Secure Remittance
DCB Remit enables customers to transfer remittance across borders. The website was designed to be warm and heartfelt and capture the emotions of loved ones sending across funds.
Transfer Money With A Single Click
The user flow is designed for a hassle-free one click transfer. While, the information design provides all the necessary data like exchange rate and transfer fee.
A Personalized Dashboard For Swift Transactions
Multiple features in the dashboard like quick transfer, account summary, adding beneficiaries, and status tracker help users track their remittance transfers.
Visual Communication That Connects
Mobile Responsive design and graphical representation of Information using iconography and illustrative designs created a pragmatic connection with the users.
Engaging Users With Emotional Design
DCB Remit’s design style rouses relatable emotions that customers feel when transferring money. This was done through illustration figures and warm colours.
Building Trust And Credibility With Customers
A very honest and transparent form of communication ensures trust is built with users. Open testimonials from customers offer reliable statements on the DCB Remit experience.
Easy Registration and Quick Login In
A 3 step sign up process makes it simple for new customers to join. And, once registered, logging in is a simple step.
Queries Answered At A Button Click
The extensive FAQs answer many of the users' questions. And, when customers face issues they can easily send their queries through the Contact Us form.
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