UPL Maconzeb Guided Information Driven
Website For The Agrochem Seller
Challenges
A need to build an authentic digital communication that bursts myths around the use of chemicals in agriculture
Educating the audience about healthy chemical use
Build a sales proposition through trustworthy brand positioning
Strategy
Build a distinguished communication strategy to make the value offering more relatable and engaging
Create a unique platform that educates the audience about various agro chem solutions and their benefits
A dynamic design style to break the impression of agro-based technical communication.
Unique features like region-specific product finder to enhance user engagement
Outcome
Increased web traffic and lowered bounce rate
Enhanced engagement with the existing users
A shift in tonality from the utility-based long-form conversation
Created an exemplary communication approach for industry best practices
Built a dynamic platform for further enhancements in the future, if required
Dig Into It
The simplified visual representation of the search filter helps the consumer find the products based on the desired region. UPL operates in multiple locations of the world and the same is presented for the user to filter products.
An Organic Thought
We created a hub of knowledge for the least discussed topics in crops and its management.
Hay On Style
A symmetry of smart design elements and crisp content, iconography language was used to bring a breath of fresh air to the navigation journey.
Breeding Some Knowledge
A knowledge bank that hosts industry-specific content to increase engagement, agro literacy, and build an interactive relation with users.
Let's Evolve
Discover how together we can change the world and grow your business, drop in a message and we will connect.