Bom Clair Women's Skincare Product Website
Challenges
No digital presence for a leading skincare brand Bom Clair
Creating a website that could load with poor internet on mobiles.
Breaking down the language barrier since the audience in Angola mainly spoke Portuguese.
Strategy
Identifying key elements in Bom Clair’s traditional marketing to build the digital identity.
Optimizing the website for quick-loading.
Ensuring the website had an easy UX & UI.
Outcome
A digital showcase synonym to brand was created
The website has a vibrant colour scheme with orange as the brand colour.
The User Flow is smooth and easy with various interactive elements.
A mobile-first approach ensured quick-loading and easy use on mobile.
Making the website in two language - English and Portuguese.
Design that Speaks to Women
With a minimalistic design approach with a warm and pleasant color scheme, connected to women with positive beauty beliefs.
Know Good, Do Better, Feel Your Best
With interactive elements, we partner your problems with personalized solutions. Discover the best skin treatment and how to go about in a few clicks.
The Voices of Bom Clair
Led by Zuleica Wilson, former Miss Angola 2013, amazing women share stories of their Bom Clair experience on the website, thus establishing a sense of brand affinity.
Communicating Colloquially and Universally
A duo lingual website (English-Portuguese) was created that connected with the local audience too.
Map your way to the nearest Bom Clair store
Finding a Bom Clair store is just a click away with an interactive map and find skin care tips on the blog section.
What’s new Under One Umbrella
From events to social media posts, find out what’s happening at Bom Clair.
Lets Evolve
Discover how together we can change the world and grow your business, drop in a message and we will connect.